{"name":"Margin Disruption Index v2.0","short_name":"Margin Disruption Index v2.0","description":"The Margin Disruption Index (MDI™) is a diagnostic tool designed to help business owners and leaders understand how rising costs—such as fuel, labour, and materials—are impacting profitability.\n\nMost businesses respond to cost pressure by cutting expenses.\n\nThis often creates more damage.\n\nBecause the real issue isn’t the cost increase itself.\n\nIt’s how the business is structured to absorb or amplify it.","icons":[{"src":"https://media.base44.com/images/public/69b894c7986e2cf428287e98/6086d234d_BusinessAlchemy_RGB_POS.jpg","sizes":"192x192","type":"image/jpeg"},{"src":"https://media.base44.com/images/public/69b894c7986e2cf428287e98/6086d234d_BusinessAlchemy_RGB_POS.jpg","sizes":"512x512","type":"image/jpeg"}],"start_url":"https://mdi.businessalchemy.au","display":"standalone","theme_color":"#000000","background_color":"#ffffff","scope":"https://mdi.businessalchemy.au"}